Know who’s listing next year. Be in their mailbox first.
Every home in your farm scored 1–100 on 34 signals from the property file, with the reason, the owner’s name and a found phone number. Mail, ads and calls go out from the same screen.
We identify 72% of next year’s listings before they hit the market.
Forty-five thousand houses.
A hundred and seven worth a call.
Your whole ZIP goes through it. What comes out is a morning's work instead of a career's.
Illustrative figures for a dense ZIP. Volume varies with territory size.
You look at a hundred and seven.
Everyone else is still looking at forty-five thousand.
You’re renting your pipeline.
- Zillow raises the price; you pay. They cut your ZIP; you start over.
- Eight agents get the same lead. Seven of you lose.
- Eighteen months of postcards to 2,000 houses. Three listings, if that.
- You know your farm. You don’t know which 100 doors are worth knocking this month.
Every home signals before it sells. Almost nobody reads the file. We do, every night.
Three steps. No list buying. No guessing.
We score your farm
Every home in your ZIPs gets a 1–100 score on how likely it is to sell, built from 34 signals from ownership, value and sales history. You stop paying to mail houses that were never going to move.
You get the short list
The homes worth calling this week, ranked, each with the reason it surfaced and the owner’s number found for you. Your morning starts with “who first”, not “where do I start”.
You reach them from one screen
Postcards from $0.89 a card with postage included, newsletters, streaming TV, social and calls. One card to one house, or the whole subdivision. No CSV exports, no mail house, no second bill.
Why this house, and why now.
No single signal means anything on its own. Together they separate a homeowner who is comfortable from one who is getting ready. Every one is sourced and dated — not a black-box score nobody will explain. Some of what goes into it:
Tenure
How long they have owned it, measured against how long people in that neighborhood usually stay before moving.
What selling would mean
What the tax record says the house is carrying, and whether moving would put money in their pocket or take it out.
Absentee ownership
The mailing address and the property address stopped matching. They do not live there any more.
Out of area
Owned from another state. Distance makes a decision easier.
Ownership structure
Held in a trust, or by a company. Different owner, different reasons, different conversation.
The gap nobody talks about
What the assessment says it is worth against what the market says. When those two numbers drift apart, the arithmetic of selling changes.
The reason to stay put
Some owners are held in place by terms they will never get again. That reason has a shelf life, and it is measurable.
A neighbour just sold
The house two doors down went under contract. Nothing moves a homeowner like a number on their own street.
A street that has started moving
One sale is an event. Several on the same street in a short window is a pattern, and it shows up in the record before it shows up in conversation.
Property type
A condo, a single-family home and a piece of land are three different decisions.
Priced against its neighbours
How this house sits against the ones around it. Above and below both mean something, and they mean different things.
Local turnover
How fast that street actually moves. The same tenure means something different in a neighborhood that turns over than one that never does.
And what we never score: age, familial status, disability, marital status, race, national origin, or any proxy for them. Those fields exist in the file. We leave them there, and the score never sees them.
Content for your farm, written for you.
Local posts, lead magnets and newsletters, drafted by AI or by hand. Nothing goes out without your approval. You look like the agent who knows the street, without writing a word.
Local content
A weekly feed of what is happening in your territory: farmers markets, live music, city events, schedules. Posted under your name, so you are the one who knows the street.
Lead magnets
Hyper-target every neighborhood in your territory. A golf guide for one course, a community guide for the whole county, built in the Lead Magnet Creator. Every one carries a QR code that captures the contact.
Newsletters
Real estate: you, market conditions and current listings. Community: local content merged with your profile. Seasonal: refreshed every three months. Print or email.
Drove past a FSBO sign? Take a picture.
Point your phone at the sign and tap Add Lead. MyREIO hands you everything about the property and the owner, and the next move is one tap away.
The property, instantly
Owner, mailing address, year built, last sale, equity. Select any property and get the full report. No address to type.
Quick Deploy
From the lead card: call with a script, text*, email, send one postcard, or drop it into a campaign. Five actions, one screen.
Detailed Property Report
Ownership, sales history, assessed value and what the street has done. Built by selecting the property. Print it or send it.
Set up once. About ten minutes.
Four steps, each one AI-drafted or done by hand. Your first campaign is built before you finish.
Profile and bio
Your name, photo, brokerage and licence. The bio writes itself from what you tell it, or you write it.
Pick your niche
Golf communities, long-tenure owners, absentee, high equity. It shapes what the score weights and what the content says.
Quick Deploy content and first campaign
Scripts, postcard, email and newsletter drafted for your farm. Your first campaign is set here and runs the day you finish.
One login. Nothing else to buy.
Micro farms
Draw a boundary around a subdivision or six streets and your leads re-rank inside it, with a market analysis for that neighborhood.
Skip trace and scrub
Find the number in one tap, charged only when we find one. Scrub against the federal and state Do Not Call registries and TCPA litigator records before you dial.
Streaming TV ads
Your ad in every living room in your farm. Run it during the snowstorm up north: the best time to sell Florida is when everyone is inside thinking about it.
Recruit with a farm, not a split.
Every agent you recruit gets a ZIP, a ranked list, and a first campaign built in ten minutes. The listings are attributed to your brokerage, not a portal. The agents who leave take their phone. The farm stays with you.
A recruiting offer nobody else makes
“Join us and you get a scored farm, the mail and the walking app on your first day.” Say it in the interview. The competing team is offering a split and a desk.
New agents get the workflow, not a binder
Who to call first, why, what to say, which card to send. Add Lead, Quick Deploy and the scripts walk a first-year agent through the day a 20-year agent already knows.
You see who worked their farm
Calls, cards, knocks and campaigns logged per agent. “Did you prospect this week” becomes a report, not a conversation.
Everyone else sells the list, or the mail. This is both, on one record.
Mail companies sell postcards with no idea which homes to send them to. Prediction companies score your farm and leave you to buy postage. MyREIO does both, on one bill, with one login.
Your leads stay yours
Every home scored in your farm goes to you and nobody else. Not shown to another agent. Not sold twice.
Start with a ZIP, narrow to six streets
Pick the ZIPs you already farm, then draw a boundary around a subdivision or a golf community. Your leads re-rank inside it.
One subscription, not six
Scoring, skip tracing, mail, newsletters, ads and calling in one place. Nothing to keep in sync.
Every lead, scored, with the reason attached.
Ranked on motivation, with property and ownership. The rank decides who you call first in the morning.
- OwnerVerified
- PhoneSkip traced
- Est. equityHigh
- Tenure14 years
- OccupancyAbsentee
Open the demo on your phone.
A working account with sample leads from a real territory. Scored, mapped, every way of reaching them one tap away. The same screens an agent uses every morning.
Every property, mapped
Your ZIPs outlined, every scored lead pinned. Draw a boundary around six streets and the whole dashboard narrows to them.
Call, text, mail, campaign
Scripts written for the signal that produced the lead. A postcard in two taps. Log what happened and it stays with the record.
The number, found for you
When a record has no phone on it, skip tracing goes and gets one — from the lead, in one tap, without exporting a list to somebody else's tool.
The questions agents ask before they sign up.
I already pay for Offrs or SmartZip. Why switch?
They sell you a score and leave you to buy the postage. We score, mail, run the ad and find the phone number from one login, and your leads are never shown to another agent.
Postcards never worked for me.
They went to every house. Here they go to the top 10% by score, with the reason printed on the card. Fewer cards, more listings.
Is the data current?
Every property file is re-read every night. Every lead carries the date of the filing that put it on the list.
Will calling these owners get me in TCPA trouble?
Before you dial, scrub the list in one tap against the federal and state Do Not Call registries and TCPA litigator records. You decide who to call; we make the scrub a click.
Is my market covered?
Type your ZIP. You see how many homes we hold and how many changed hands last year before you pay a dollar. If the answer is thin, we’d rather you knew now.
My agents won’t adopt another tool.
This one tells them who to call this morning and writes the script. First-year agents use it because it replaces the binder; veterans use it because the list is better than theirs. You see adoption per agent on the dashboard.
From $149 a month. Cancel from your dashboard.
Billed every 3 months, no setup fee, no sales call. Start on Starter. Upgrade when the first listing closes.
Starter
One agent · 3 ZIP codes · 100 scored leads a month · Postcards $0.99, postage included
Start Starter — $149/moPro
3 seats, more at $49 a month each · 10 ZIP codes · 600 scored leads a month · Add a lender or title partner at $99 a seat
Start Pro — $249/moEnterprise
100 seats · 100 ZIP codes · 3,000 scored leads a month · Assignable territories · Per-agent activity reports
Talk to usWhite Label
Your brand, your domain, 100 seats, 100 ZIP codes.
By consultationNot sure? Check my ZIP first →
Compare plans · Annual is twelve months for the price of ten →See how many sellers are in your ZIP. Free.
Type a ZIP. See how many homes we hold there and how many changed hands last year. No card, no call.
Rather look first? Open the demo.