A simpler way to farm.
We do the hard work,
know which houses to work.
The Lead Finder reads your county’s public record every night and scores every home in your farm on how likely it is to sell. You get the short list, the reason behind each name, and four ways to reach them — call, email, mail, campaign — from one screen.
Forty-five thousand houses.
A hundred and seven worth a call.
Your whole ZIP goes through it. What comes out is a morning's work instead of a career's.
Illustrative figures for a dense ZIP. Volume varies with territory size.
You look at a hundred and seven.
Everyone else is still looking at forty-five thousand.
They move about every eight years.
The question is who they call.
The agent a homeowner has seen eight times gets the call. That is the whole of farming, and it has never been controversial. What has always been hard is knowing which eight hundred of the forty thousand homes in your ZIP are worth those eight touches — and making each one say something true about that street.
MyREIO holds the ownership record for every home in America — every deed, every sale, every tax assessment, the mortgage position, who lives there and who doesn't, and what it's worth today.
That record is not static. County recorders, tax assessors and the MLS push more than half a million updates into it every single day. Somewhere in your territory, one of those updates is the first sign that a homeowner has started thinking about moving.
transfer
and exemptions
and how
have done
it happens
county's schedule
parcel geometry
you cannot check
county's schedule
parcel geometry
you cannot check
county's schedule
parcel geometry
you cannot check
parcel geometry
you cannot check
The listing you want next spring
is already being decided.
Nobody wakes up and lists a house. It builds — slowly, for the better part of a year, and every stage of it leaves a mark in the record.
They pass the point where their neighbours moved.
Fourteen years in a street where people leave after eight. Nothing has happened yet. Nobody is thinking about it — including them. But the odds just changed, and you are the only one who can see it.
The equity quietly becomes real money.
Enough to move up, buy the second place, or walk away clean. They have never had the number run. You have.
Something in their life changes before their mind does.
An inheritance. A transfer. A tenant who wrecked the place one time too many. The record moves first, and it moves months before anybody says a word out loud.
The mail starts going somewhere else.
Statements redirect. The mailing address and the house stop matching. They have either already gone, or they have started planning to.
They say it out loud for the first time.
To a friend, a neighbour, someone at work. "We've been thinking about selling." And whoever comes to mind is the one who gets asked what they think it's worth.
Everybody else finds out.
The sign goes in the ground, the MLS pings, and forty agents start calling a homeowner who chose someone three weeks ago.
Every other agent in your farm starts at the last line. MyREIO starts you at the first one — so that when they finally say it out loud, you are the name they have been hearing from all year.
Send one card.
Or send a thousand.
Everyone else sells you four hundred postcards and wishes you luck.
Bayshore hit 91 this morning. You tap the card, pick the one written for the reason it moved, and it's in the mail tonight.
One card. One house. One reason.
And when you want the whole subdivision, it's the same button — mail, newsletters, streaming, social and calls, from the screen you're already looking at.
A brokerage marketing
department. Yours.
It writes
Newsletters, posts and market updates about your streets, published on a schedule you never think about.
It mails
Postcards to one house or ten thousand, from $0.89 a card plus postage at cost. No print vendor, no list broker.
It calls
Skip tracing finds the number. Dial it from the same screen the lead sits on.
Six to nine subscriptions, or one. Six to nine logins, invoices and renewal dates — or one of each. And no lists to keep in sync between them.
Thirty-four signals. One number.
No single one means anything on its own. Together they are the difference between a homeowner who is comfortable and one who is getting ready. Every one is drawn from the public record — not a model nobody will show you, and not your own database. Some of what goes into it:
Tenure
How long they have owned it, measured against how long people in that neighborhood usually stay before moving.
What selling would mean
What the tax record says the house is carrying, and whether moving would put money in their pocket or take it out.
Absentee ownership
The mailing address and the property address stopped matching. They do not live there any more.
Out of area
Owned from another state. Distance makes a decision easier.
Ownership structure
Held in a trust, or by a company. Different owner, different reasons, different conversation.
The gap nobody talks about
What the county says it is worth against what the market says. When those two numbers drift apart, the arithmetic of selling changes.
The reason to stay put
Some owners are held in place by terms they will never get again. That reason has a shelf life, and it is measurable.
A neighbour just sold
The house two doors down went under contract. Nothing moves a homeowner like a number on their own street.
A street that has started moving
One sale is an event. Several on the same street in a short window is a pattern, and it shows up in the record before it shows up in conversation.
Property type
A condo, a single-family home and a piece of land are three different decisions.
Priced against its neighbours
How this house sits against the ones around it. Above and below both mean something, and they mean different things.
Local turnover
How fast that street actually moves. The same tenure means something different in a neighborhood that turns over than one that never does.
And what we deliberately do not score: age, familial status, disability, marital status, or any proxy for them. Those fields sit in the public record. We leave them there.
Everyone sells you half.
The mail companies give you templates and a list, and no idea which four hundred homes to send them to. The prediction companies score your farm and leave you to go and buy postage. One of them is the half you already have.
Three ways your territory works.
Start with the ZIPs you know. Refine to the exact streets you want. Keep every lead to yourself while you work it.
ZIP farms
Pick the ZIP codes you already farm and we scan them on schedule. The fastest way to start — no setup, no boundary drawing. Add ZIPs as you expand.
Micro farms
Draw any boundary you want inside ground you already hold. A subdivision, a golf community, six streets around your last closing. Your leads re-rank within it.
The lead is yours
Every home the Lead Finder scores in your farm goes to you and to nobody else. It is not shown to another agent, not sold twice, and it does not drop back into a pool because you did not call it this week.
A scored record, not a spreadsheet row.
Graded on motivation, enriched with property and ownership data, with the owner's number found for you when the record does not already carry one. The ranking decides who you call first.
- OwnerVerified
- PhoneSkip traced
- Est. equityHigh
- Tenure14 years
- OccupancyAbsentee
Open the demo on your phone.
A working account with sample leads from a real county roll. Scored, mapped, and every way of reaching them one tap away — the same screens an agent uses every morning.
Every property, mapped
Your ZIPs outlined, every scored lead pinned. Draw a boundary around six streets and the whole dashboard narrows to them.
Call, text, mail, campaign
Scripts written for the signal that produced the lead. A postcard in two taps. Log what happened and it stays with the record.
The number, found for you
When a record has no phone on it, skip tracing goes and gets one — from the lead, in one tap, without exporting a list to somebody else's tool.
Your farm, worked properly.
Nobody else is sold the same farm as a product. No minimum term — cancel any time from your dashboard.
Starter
One agent, five ZIP farms, 100 scored leads a month.
Pro
Three seats, a whole county, 100 scored leads per seat.
Enterprise
Thirty seats, three counties, 100 scored leads per seat.
White Label
Your brand, your domain, one state. By consultation.
Full plan comparison, annual pricing and FAQ on the pricing page →
The next listing in your farm is already being decided.
Type a ZIP and see how many homes are in it and how many changed hands last year. It costs nothing, and you learn something either way.